I agree with Deeksha Sharma that Bollywood is losing its foothold in India. I'm a MA in journalism and mass communications myself. So I'll also put forth what I think regarding this.
The reasons behind the massive failures of Bollywood movies:
👉 It doesn't go according to the pulse of the youth. The shaadi shaadi shaadi thing is a very old theory.
👉 Films on social issues are getting made and they have superstar support too, which is good. But if it is getting preachy, the audience will get bored of gyaan gyaan and more gyaan and there are huge chances of the movie becoming a big flop.
👉 The late Indira Gandhi became the prime minister of India so many decades back. So the theory of career woman is not new at all. Please don't portray a woman as a career bitch. Having a career is not a bad thing. You can't call the girl a bitch just because she wants to have a career. If the movie portrays the 'career bitch' thing then surely the movie will be a flop. On top of this the audience may also decide to never watch that particular director and superstar's film in future. They may lose the female fan base too.
👉 Modern and educated women need not always drink alchohol, take narcotics and have random sex as portrayed widely in Bollywood movies.
👉 Please stop making biopics on each and every moderately successful Indian.
👉 There is no spare time unfortunately among today's youth for mushy romances in personal life. So showing the mushy romances in movies will make them feel irrelevant and they may walk out of the cinema halls midway. Somewhere down the line there should be a link with the audience.
👉 Stop explaining indian culture ie humare sanskar in detail, detail and even more detail. That trend is fully over. No more staring at short skirts. Girls, who know how to carry short skirts, and if it looks good on them can very well wear them on screen.
👉 Crying relatives, judges and even the superstars who come on singing and dance reality shows have definitely for sure broken the TRUST of the fans. All the fans by now know that it is totally fake and are fully scripted. The fight between the big film-dignitaries is shown with full special background score. Be it the award functions, the dance and singing reality shows or on stage-shows, the fighting weirdness shown in these, has gone into the nerves of the fans. They are simply pointing out, if the fight is for real, then why is it not cut at the editing table ? The fans of Bollywood movies all over the globe know fully that even this is totally fake. Doing such kind of heinous manipulations have made the fans lose trust in the superstars. So the fans are avoiding everything Bollywood.
👉 Because of the advent of smartphones, people find it easier and more comforting to see movies sitting at home or while traveling instead of the efforts to go to a single screen or multiplex.
👉 Mouthing the superhit dialogues of the old blockbusters of the same superstar, will boost the star's egoes, but the audiences have got bored because of it. So please avoid these.
👉 The audience now fully know in advance that whenever even a mediocre film is releasing, some or the other fake controversy will be shown in the media. I pray to God that the people of India should not lose trust on the media even. Such kind of fake controversies shown in media will also make the fans lose trust in the superstar even. They are asking openly- He is already such a big star, he is powerful too, why is he supporting it ?
I was a true blue Bollywood fan, as a child, as a teenager and in my twenties too. I still remember how the students of my college in Dombivli used to go ga ga over Shahrukh Khan. The chaiyya chaiyya, O o jaane ja na, ek pal ka jeena made the teenagers totally crazed about their favourite superstars. But greed in the form of manipulations and malpractices have destroyed Bollywood.
I want the old madness among the fans to be back. But its very difficult now. Even the remakes of south movies, very old blockbuster Bollywood movies and even Hollywood movies are already done to death.
Let's pray for a miracle.
My suggestions:
👍We can show the issues of the current youth and the lifestyle relevant to them in the new movies. We already have Zoya Akhtar with us, so that won't be a problem.
👍Making movies out of books will be a great idea. Even earlier Devdas, Gangubai Kathiawadi, 2 states, 3 idiots and Raazi have been big blockbusters.
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